Goodwill Industries of Southeastern Louisiana is excited to announce the successful purchase of the former Lowe’s Home Improvement store located at 5770 Read Boulevard in New Orleans East. This acquisition marks the establishment of “Goodwill East,” a multifunctional space that will house a retail store, outlet store, opportunity center, workforce development services, warehouse operations and more.

Expanding Goodwill Industries SELA into Goodwill East will allow the organization to provide essential programs and services to individuals in the community.

Jodee Daroca, President and CEO of Goodwill Industries SELA, expressed her enthusiasm for the acquisition, stating, “We are thrilled to embark on this new chapter with the establishment of Goodwill East. This strategic acquisition will significantly enhance our ability to fulfill our mission of helping individuals with barriers to employment overcome challenges and achieve economic independence.”

Goodwill Industries SELA Board of Directors Chairman Stephen Lorio says, “the board recognizes the immense potential of this facility. We believe the acquisition will act as a catalyst, encouraging other businesses and organizations to consider New Orleans East a viable addition to their overall business strategy. By investing in this area, we hope to foster economic growth and positively impact the community.”

The acquisition of the former Lowe’s Home Improvement store was made possible through a generous $10 million grant in 2020 from “Yield Giving,” an organization founded by McKenzie Scott. Goodwill Industries SELA extends its deepest gratitude to McKenzie Scott for her substantial support, which Ms. Scott gave to impact the lives of individuals in the region.

Key highlights of Goodwill East’s development include:

  • Creation of 75 new jobs initially, with some positions offering wages of up to $30 per hour.
  • The retail store will offer a wide range of gently used, affordable merchandise, providing residents with a convenient shopping experience.
  • The outlet store will offer surplus or unique items at discounted prices.
  • The opportunity center will serve as a hub for workforce development, empowering individuals to gain the skills needed to secure meaningful employment.
  • The warehouse operations will support the organization’s recycling efforts, promoting sustainability and environmental stewardship.

The establishment of Goodwill East represents a significant step toward achieving the organization’s mission of changing lives through the power of work.

Watch our full July 19 press conference: